Spotify renamed its Artist Fundraising Pick feature to Fan Support and shared some stats that show how many artists and fans are using it.
Spotify Fan Support Stats
- Over 200,000 artists have an Artist Fundraising Pick link on Spotify profile
- 90% use the feature to directly collect financial support from fans.
- 10% use artists’ fundraising picks to raise money for charitable causes such as COVID-19 relief, support for Ukraine, etc.
How to Use Spotify Fan Support
Log into Spotify for Artists, access your profile and add or edit a Fan Support link at any time. Spotify has released a best practice guide on how it works with each fundraising platform partner.
Payment is made through third party apps such as Cash App, GoFundMe, PayPal.me and Mercado Pago and Spotify does not take any discount from the transaction.
Independent Artists Emotional Oranges on fan support: “Recently become independent artists [during the pandemic]being able to access this tool gives us the ability to allow fans to help fund unique experiences or projects that would otherwise not be financially possible for us.
Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.