Five tips for future art collectors

don’t be intimidated

The art world can be daunting, especially when you hear art scholars and industry experts use jargons like “edition”, “print”, “modern”, and “contemporary”. Rest assured that there are no “stupid questions” at Strauss & Co, and no haughty art consultants who will laugh at your requests. We are passionate about art, and part of the joy of our job is helping and educating potential buyers and art lovers to expand their knowledge. Our art specialists are always ready to answer your questions, make recommendations, and show you artwork and collectibles that will bring you joy.

When purchasing art for their home, consumers often turn to retail outlets and purchase mass-produced decorative pieces that match their curtains and throw pillows, due to the perception that original art is prohibitively expensive. But we sold artwork on our online auctions only for less than you could spend at a chain store. When you buy a work of art at auction at Strauss & Co, you can be sure that our art specialists have verified the provenance and authenticity of the work and that it is offered at a realistic market price. , based on previous auctions.

Find out what you like

The secondary art market has the luxury of offering the work of hundreds of different artists in a single auction, with a wide choice of mediums, periods and prices. Auction houses often display works of art that have gone under the hammer before a major live sale. These exhibitions are a great place for potential buyers to familiarize themselves with what’s on offer, to compare different artists, eras and styles, and to find out what they like.

Whether you’re interested in contemporary sculpture, ceramic art, mid-century modern furniture, or abstract painting, a pre-sale exhibition lets you sample a wide range of artwork. You may like traditional landscapes, but as you become exposed to a wider variety of styles and more artists, you may find that you also begin to appreciate abstract compositions or that you develop a taste for the work of artists from a specific era or region. in preference to others.

It’s also a great idea to visit contemporary art galleries and chat with curators and owners of upcoming artists who are making waves in the industry.

Browse online

Strauss & Co has a huge online database of all the artists and artworks they have consigned, as well as digital catalogs of previous actions and information written by art specialists and industry giants. It’s a great, free resource to jump-start your art education, or just a nice way to spend some time browsing through high-res images. Social media has also allowed artists and galleries to market art to new audiences and most have their own websites or other visible online presence. Social networks allow you to follow your favorite artists while discovering new talents. Visit the Strauss & Co website www.straussart.co.za or follow them on instagram at @strauss_and_co

Support young creatives

We believe in supporting promising young artists. Strauss & Co has ongoing relationships with The Bag Factory, a non-profit contemporary visual art organization, and Artist Proof Studio, leaders in printmaking training, both of which are committed to investing in the development long term of young artists. Organizations like this offer amazing and innovative new work at affordable prices, and when you buy art from them, you’re supporting young creation. Hopefully the piece will grow in value and over time can be sold on the secondary art market at a profit, unlike mass market products, designed to satisfy consumer whims and changing fashions, which rarely retain their value. Investing in the creative community keeps its wheels turning, allowing artists to continue to create and grow.

Why do you buy art?

Is it part of an investment portfolio and do you expect it to appreciate over time? Want something beautiful and decorative to adorn your walls?

There is a perception that art collectors need deep pockets and good connections and that it is only worth investing in the big names, but that is not the case. The art market is more accessible than ever for novice collectors and information on artists and artworks at all levels of investment is readily available.

If you are collecting for investment and expect your artwork to increase in value over time, it is always best to buy from a reputable auction house or gallery. This way you have peace of mind that the piece has gone through a due diligence process to assess and authenticate the work.

Works by top notch artists like William Kentridge, Walter Battiss and Robert Hodgkins fetch millions of rands at auction, but their printed works offer a foot in the door for collectors determined to invest in one of these auction stalwarts, without applying. for a second mortgage on their home.

That being said, I’m a big believer in buying what you like because you’re going to have to live with that piece of art and look at it every day. So if you pass a roadside collection of canvases and one of the pieces speaks to you on a deep, visceral level, making you fall head over heels in love with it – go ahead and buy the artwork from art, you are supporting an artist and acquiring something special for yourself.