(MENAFN-IANS) By IANSlife
New Delhi, Sep 11 (IANSlife) The world of artists has always included art galleries. People traveled far to see real exhibitions in galleries. In contrast, virtual exhibits have become the new normal in the wake of the global pandemic. Online art galleries were created as a result of art galleries that followed suit.
With the advent of physical and online galleries, art lovers can now experience the complexity of creativity. Virtual art galleries are advantageous in this situation in several ways according to Manya Roongta and Krish Nawal, founders of the Children’s Art Museum of India.
An innovative way for artists to showcase their work
Amid the pandemic-induced lockdown and social distancing norms, museums and galleries have had to hit the pause button. Artists had to find innovative ways to present their work. Meanwhile, digitization has come across as a blessing in disguise. The artist community suffered a setback but was able to revive it with the help of online art galleries. It is thanks to them that people have been able to pursue their love for art despite the restrictions.
Promote a hybrid culture
As normality gradually returned, art galleries began to open while adhering to Covid-19 protocols. However, virtual galleries have not lost their charm. They will not and will not replace physical galleries. However, they have grown more than ever and fostered a hybrid culture where physical and online galleries coexist. Admiring art is a personal experience. Today, audiences can witness creativity not only physically but also virtually if they wish.
Meet growing demand
In today’s modern world, not only mature art lovers but even millennials are inclined to pursue their love for art. Whether it’s giving their home a makeover or decorating their workspace, they prefer to opt for creative pieces. For this reason, the demand for art is constantly growing and virtual art galleries are helping to meet the same demand.
Improved customer engagement
Of course, by physically visiting the galleries, the public can get a closer and deeper look at the masterpiece. However, online galleries are not left out. They allow the audience to cherish the aesthetic from different angles. Harnessing the power of technology, online art galleries allow a 360 degree view and realistic 3D models of the artwork through virtual tours. Audiences can zoom, rotate, see animated add-ons, and more with online setup.
Overcome geographical barriers
Virtual galleries do not require a physical location. For artists, they offer flexibility and are a cost-effective way to rent physical space to exhibit artwork at zero cost. In fact, you can also have a global presence and share your creativity with the world. You won’t be limited to a particular area and will be able to reach a wider audience, which will eventually increase sales.
Virtual art galleries have not only helped the artist community thrive in these difficult times, but have also helped bridge the physical-digital divide. Embracing their love for art from the comfort zones of their homes, audiences can better engage with the aesthetically designed pieces to their liking through technology and virtual tours. Online art galleries have proven to be a boon as they are relieved of the added costs and hassle of on-the-ground management. Although a new trend, online art galleries have had a significant impact on the artist community and have brought many benefits for both the public and the creator.
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