SHENZHEN, CHINA –News Direct– OPPO
SHENZHEN, CHINA – Media OutReach – June 8, 2022 – OPPO, the world’s leading smart device brand, today announced the official global launch of the 4e iteration of its OPPO Renovators Emerging Artists project, inviting professional creatives, as well as students and professors from art and design institutes around the world, to submit interdisciplinary artworks that explore the fusion of art and technology. OPPO Renovators builds on OPPO’s latest brand proposition “Inspiration Ahead” and the “Youth Inspiration” spirit embodied in its Reno series, to encourage talented creators to unleash their creativity at the intersection of technology and art.
After three consecutive years of hosting the event, OPPO has developed partnerships with top art and design colleges and universities in more than 230 cities in more than 40 countries and regions around the world. To date, nearly ten thousand artists have participated in the program and several outstanding projects have been developed with the support of OPPO.
William Liu, Vice President and President of Global Marketing at OPPO, and initiator of the Renovators program, said, “Through OPPO Renovators, we aim to create a global platform for forward-thinking art and design practices. ‘coming. We want to encourage young creators to engage in the creative process of integrating technology and art, helping to build a better world through the power of innovation.
The “Future Renovators” and “Brand Renovators” competition categories seek creative artwork at the intersection of art and technology
Renovators 2022 continues to focus on the “Art + Tech” concept by inviting artists from around the world to submit their works in two competition categories – Future Renovators and Brand Renovators. The submitted works will be evaluated by an expert jury, which includes the initiator of the Renovators program, the vice-dean of the School of Intermedia Art (SIMA) of the China Academy of Art, the renowned artist and curator Dajuin Yao; curator and producer of animation and contemporary art, Gerben Schermer; and independent curator, visiting professor of Kyoto University of the Arts, Takahiro Kaneshima.
Offering vast scope for creative freedom, the Future Renovators category encourages creators to address important social issues such as smart living, sustainability, new materials, lower carbon emissions, security and privacy, innovation multimedia, connectivity and more.
The Brand Renovators category aims to attract submissions of artwork directly related to the OPPO brand. Creators who fall into the Brand Renovators category will be able to choose between two directions – Reno Artwork and Ollie IP’s Application Design.
For the Reno Artwork direction, entrants can submit ideas related to the concept, design or application of OPPO Reno series smartphones; while for Ollie IP App Design, participants are challenged to come up with creative new ways to use OPPO’s mascot, Ollie, or even completely redesign Ollie.
There are no restrictions on the form of registrations accepted for future renovators1 or brand renovators2 categories, with all kinds of artistic mediums welcome.
Through its commitment to Youth Inspiration, OPPO is building a global community for young artists to exchange ideas and grow
In keeping with the spirit of “Youth Inspiration”, the OPPO Renovators project aims to provide an opportunity for young art creators and art lovers around the world to test their skills, while creating a community to exchange ideas, grow professionally and reach an international audience. Entrants will have the chance to win prizes and products worth over RMB 100,000 as well as the opportunity to have their works featured on international platforms such as the London Design Festival and OPPO INNO Day. In addition, outstanding entrants will gain access to potential business partnerships and career opportunities with OPPO, reflecting OPPO’s core belief in fostering technological and artistic innovation among young creators around the world.
For more information, please visit the OPPO Renovators 2022 official website at www.oppo.com/en/events/renovators/. All works must be submitted by midnight August 18, 2022 (GMT+8) to be eligible. The final results will be announced before midnight on September 8, 2022 (GMT+8).
1 Potential mediums include, but are not limited to: industrial design, interactive experiences, smart wearable devices, digital media artwork, installation artwork, material designs, artwork robotic art, etc.
2 Potential mediums include, but are not limited to: video, animation, drawings, graphic design, images, product design, etc.
OPPO is one of the world’s leading smart device brands. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has relentlessly pursued the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO offers a wide range of smart devices, including the spearheads of the Find X and Reno series. Beyond devices, OPPO also provides its users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in over 60 countries and regions, with over 40,000 employees dedicated to creating a better life for customers around the world.
OPPO International Public Relations Team
See source version at newsdirect.com: https://newsdirect.com/news/oppo-launches-2022-renovators-emerging-artists-project-empowering-young-artists-worldwide-to-innovate-through-art-and – technology-198206623