Cube Development’s Picasso development, located in Mooloolaba, has been enhanced with the implementation of an artwork created by Timothy Birch.
Channeling the Sunny Coast, Birch wanted to emphasize the sense of unity within the community. Titled “Holding on”, the work features Pablo Picasso-like linework, reflecting the way the artist interpreted the images on his canvas with a unique line style.
“The Sunshine Coast is going through a period of huge growth right now and I was really thrilled to have the opportunity to leave a mark in an area where I have spent so much time,” says Birch.
“Holding On means respecting the elements that make this coast what it is. Our region is going through so many rapid changes that it was important for me to capitulate on our resilience to retain the natural beauty of our coast that surrounds the new built formation. Surrounding the Picasso Building are the mountains, the ocean, the bush, and a great vantage point of the setting sun; I wanted to draw the colors of these elements into the overall concept.
“Picasso aims to showcase the brilliance of the design, to match the stunning natural environment that surrounds it. Using small amounts of vibrant color was key to creating a piece that could be seen by thousands of people every day. , both by car and on foot,” he says.
Born in Sydney, Birch has ten years in the art industry under his belt and is influenced by pop art styles commonly associated with surf culture.
“I like to find the boundary between pop art and the natural landscapes that surround it. I believe this is the beginning of public art in the Mooloolaba area, but it is slowly getting there. I hope this work will create momentum to commission other opportunities that will arise for artists in the region. In other words, art is good for the soul. It has the ability to bring communities together.
Cube Developments director Scott Juniper said the developer is looking to become a pioneer of artwork in the region.
“We are delighted with the end result of Tim’s work and believe it showcases Picasso’s elegant construction. This is a special mural that residents can be proud to call home and we look forward to future artistic opportunities with Tim,” he says.
Picasso offers 12 three-bedroom Sky apartments located just 200 meters from the coast. Construction is complete and the settlement will be announced in the coming weeks.
To learn more, visit https://cubedevelopments.com.au/project/picasso/.