Samsung has partnered with SHOUT Gallery to co-produce The Frame Digital Art Gala, a digital art collectible exhibition that features works by young local artists.
The Gala kicked off on August 31 at Hysan Place in Causeway Bay, unveiling paintings by four popular local artists – Eric Chow, Leon Lollipop, Vivian Ho and Offgod, showcasing the creative synergy of pop culture elements fused with the ‘art.
All artwork is displayed on the Samsung The Frame 2022, a new Matt Display technology that presents art in more realistic and realistic detail. Each piece of art is bundled with The Frame for sale, allowing art lovers to acquire it as a whole, while bringing art closer to everyone.
Marking the second collaboration with SHOUT Gallery, Samsung strives to identify and recognize talented international and local artists, curating multifaceted art exhibitions to relentlessly promote the development of contemporary art. Earlier this month, SHOUT Gallery invited Korean pop artist Jibin Im to create “Frame your love” art collections for Samsung The Frame, sparking widespread excitement among young art collectors.
“Samsung is extremely honored to continue to partner with SHOUT Art Hub & Gallery to promote Art Tech development and support more aspiring artists,” said Ellen Fu, Vice President of CE and Business Activities of Samsung Electronics Hong. Kong. “With QLED technology to deliver a wide range of color volumes, coupled with the new anti-glare and anti-fingerprint matte display, The Frame 2022 showcases masterpieces in more exquisite detail. Customers will also receive the Samsung The Frame when purchasing an artwork, allowing them to enjoy a unique art viewing solution, with the visceral pleasure of appreciating the finer details of the artwork on that special canvas.”
“We are very grateful to Samsung for supporting this exhibition and for joint efforts to promote the development of diverse technological art, bringing popular digital art closer to people’s lifestyles,” said Christopher Tang, founder of SHOUT Art Hub & Gallery. “The artworks are beautifully embellished by the artistic Samsung The Frame, which lends a unique personality to the art collection. The new Matt Display design of The Frame also enhances the overall art viewing experience.”
Samsung and SHOUT Art Hub & Gallery jointly organized this exhibition to support the development of local art, with a series of digital works presented on the Samsung The Frame, aesthetic and artistic. The 3 popular local emerging artists are Eric Chow, Leon Lollipop, Vivian Ho and Offgod.
Samsung The Frame 2022’s new matte display technology dramatically reduces glare, reflection and prevents fingerprints, bringing the viewer closer to the work of art itself. The frame is an incredibly slim and minimalist frame (24.9mm thick only) designed to look like a picture frame to effortlessly complement any home decor, and can also be assembled to form a wall and a art exhibition pillar.
The Frame’s unique multi-color magnetic bezel design perfectly complements the color palette and style of different artworks, highlighting the individuality of different art collections and allowing visitors to revel in the tapestry of the contemporary art.All of the digital works in the exhibition are displayed on Samsung The Frame. Each digital work is exclusively for sale by Shout Gallery and will come with the Samsung The Frame upon purchase.
This comes after Samsung Electronics HK and SHOUT Art Hub & Gallery partnered with Jibin Im to present a series of Hong Kong edition artworks for all art lovers.
As part of the campaign, a giant 2.5 meter Balloon Bear Art installation made its first stop in Harbor City, which instantly became a popular spot for selfies. The Balloon Bear is now on display at SHOUT Gallery, IFC mall, Central, and will tour various SHOUT galleries in Hong Kong until September 1, 2022.
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