| October 21-22: Business for Artists conference offers development education

The City of Santa Clarita will host “The Business for Artists Conference” to give arts and creative professionals the tools and opportunity to learn about business development.

The two-day conference will be held Friday, October 21 and Saturday, October 22 at The Center, 20880 Center Pointe Parkway, Santa Clarita, CA 91350.

Friday’s programming is geared toward developing nonprofit professionals with experts in nonprofit marketing, budgeting, programming, and fundraising.

Saturday programming is aimed at artists working in the visual arts, music or film.

Workshops are designed for all levels of creative professionals, whether just getting started in the field or a mid-career artist looking to be more in tune with the world of social media and digital marketing.

The conference is the perfect opportunity to learn valuable skills and expand your creative network. Workshop options will focus on developing practical business and professional skills for artists, featuring local speakers from the Los Angeles area and beyond. Speakers come from a diverse set of artistic backgrounds and disciplines representing talent in the arts and entertainment.

This conference is for nonprofit artists, creatives, and arts professionals looking for a learning and networking opportunity to advance your career.

Click here to see the brochure

Admission includes continental breakfast and lunch. Space is limited. Check-in starts at 8:30 a.m.

Click here to buy tickets.

Speakers and topics will include:

Heidi Luerra, CEO and Founder of RAW Artists. “Planning a Creative Crowdfunding Campaign” and “Developing a Creative Business Plan”.

Dr. Joshua R. Wentz is Artistic and Executive Director of Mission Opera and Mission Orchestra. “The Nonprofit Arts Sector in the 21st Century” and “Post-COVID Recovery Strategies for Artists”.

Peter Tyas is the Executive Director of Studio Channel Islands Art Center. “Setting Your Reputation on Fire: My Role in Risk-Taking at the London 2012 Cultural Olympiad.”

Keynote Speaker: David Rosenboom, Former Dean of Music at the California Institute of the Arts, 1990-2020. “Capitalizing Authenticity.”

Alexsiya Flora is an independent filmmaker and producer. “How to Use Crowdfunding to Market Your Dream Project.”

Max Presneill is currently Chief Curator of the Torrance Art Museum. “Do you DIY for your future.”

Writer/director Frederick Thornton is a Spirit Award-nominated and Gotham Award-winning filmmaker. “How to stand out as an artist among the crowd.”

Liz Manashil is a graduate of USC Film School. She recently published a landmark series of interviews with distributors:
Distributor Fact Sheet and supported The Film Collaborative’s Distributor Report Sheet. “How to find a distribution for your independent film!”

Pam Douglas has participated in decades of art exhibitions, including at the California African American Museum, the Los Angeles County Museum of Art, the LA Art Show, and the USC Fisher Museum of Art. “Ways for art that fit no one’s couch.”

K. Ryan Henisey is the founder of Artlounge Collective, an art talent management company and boutique gallery in Los Angeles. “The Art Trade.”

Professor Kellie Cunningham is an instructor of piano pedagogy, group piano and collaborative piano at the Master’s University. “Thinking Creatively: Entrepreneurship and Education in the Arts.”

Visit Santa Clarita Arts for more information on the arts in Santa Clarita.