Spotify is testing NFT listings for artists – Billboard

Spotify is allowing some artists to promote existing third-party NFTs on their profiles in a new test, Billboard confirmed.

“Spotify is running a test where it will help a small group of artists promote their existing third-party NFT offerings through their artist profiles,” a Spotify spokesperson said. “We regularly run a number of tests with the aim of improving the experience for artists and fans. Some of these tests end up paving the way for a larger experience and some are just for important learning. .

The test, which allows Spotify users to preview NFTs via artists’ profile pages, is currently only available to select users on Android in the US, and notably they won’t be able to purchase NFTs directly from the app. Spotify app. Instead, users who want to learn more or buy an NFT will be linked to an external marketplace.

Artists participating in the NFT test include Steve Aoki and The Wombats. Spotify does not charge any fees during the trial period.

Spotify notes that it is conducting the test in response to requests from industry partners and is part of its efforts to deepen relationships between artists and fans through the platform, as high-profile artists and major music companies continue to invest in the NFT space. .

According to several users on forums including Twitter and Reddit, Spotify has also been investigating NFTs through the platform over the past few days. The company did not respond to Billboardrequest for confirmation of the survey or if it is related to the NFT test.

The NFT test is Spotify’s latest effort to help artists on the platform promote projects outside of recorded music. In 2015, the company partnered with Songkick to integrate location-based live event listings on artist pages and later signed deals with other ticketing companies including Ticketmaster, Resident Advisor, Eventbrite, AXS, See Tickets and eplus. The following year, Spotify partnered with Merchbar to allow artists’ products to be displayed on the platform; and in 2021 it partnered with e-commerce giant Shopify to allow artists to sell merchandise directly through the streaming service.