Ben & Jerry’s New Basic ice cream flavors take cookie dough, fudge, peanut butter, and brownie batter, and mold them into an indulgent core in the center of a pint, giving you more of what you love.
Whether you indulge in creamy peanut butter, decadent fudge, gooey brownie batter, or chewy cookie dough, you’re in for a treat. And if you think you can never have too many goodies, Ben & Jerry’s new digital scavenger hunt is right up your alley.
To celebrate the launch of Ben & Jerry’s Cores, they’re giving Canadians the chance to win a year’s supply of Ben & Jerry’s ice cream, plus tons of other exciting prizes. The hunt, called #ToTheCore, began Wednesday, August 18 and will continue through Sunday, August 22 at 11:59 p.m. EST.
Courtesy of Ben & Jerry’s
To register, keep an eye on Ben & Jerry’s Canada Facebook Page each day for your first clue which will lead you to solve a series of puzzles. Once you have solved the last puzzle of the day, you will be taken to the Ben & Jerry’s Contest Center to enter your answer, unlock the core and reveal your prize.
The clues and puzzles will change every day, which means every day is a new chance to win amazing prizes. For more information, visit Ben & Jerry’s #ToTheCore page here.
Every day two lucky players will win the grand prize of a year of Ben & Jerry’s ice cream, but if that’s not you, don’t worry. There are over 150 other prizes up for grabs every day, including one or six months of free Ben & Jerry’s ice cream, exclusive branded swimwear, branded decorating kits, plus over 10,000 coupons for the Ben & Jerry’s ice cream.
All participants will also be automatically entered into a draw for a chance to win a one-of-a-kind Ben & Jerry’s parka to keep you warm and cozy during the winter months, even while you’re eating ice cream!
So flex your muscles to solve puzzles, keep an eye on Ben & Jerry’s social pages for clues starting Wednesday, August 18, and make room in your freezer for (hopefully) a year’s worth of ice cream. gooey, chocolatey and decadent.
Ben & Jerry’s Core Ice Cream flavors are available at major retailers across Canada including: Peanut Butter No-Bake Cookie Dough Core, Peanut Butter Fudge Core, Brownie batter coreand Chocolate Chip Cookie Dough Core. Each sells for between $6.99 and $7.99.
Win a Year of Ice Cream with Ben & Jerry’s “To The Core” Digital Scavenger Hunt
Price: Free participation
When: The hunt begins Wednesday, August 18 at 12:00 p.m. EST and will continue through Sunday, August 22 at 11:59 p.m. EST.
Details: To celebrate the launch of Ben & Jerry’s Cores ice cream, the Ben & Jerry’s team worked with clue masters to create fun number puzzles and experiences that are meant to be enjoyed by everyone, whether you compete solo or with family and friends. Prizes include free ice cream for a year and other exclusive merchandise like Ben & Jerry’s swimsuits, decorating kits and a one-of-a-kind Ben & Jerry’s parka.